New Yes Men film calls B.S. on murderous NRA

New Yes Men film highlights fundamental racism of modern gun lobby

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Calling All Climate Activists

After Lima, we simply must keep our momentum building!

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Support The Yes Lab

Today we are calling on our entire community to help us keep building the Yes Lab. If we raise $75,000 before December 31, Kindle Project will match it dollar for dollar. This is an incredible opportunity for us, and we hope you'll chip in. With our deadline only eight weeks away, we've put together a list of eight good reasons why you should give. We'll send you another great reason each week until we've reached our goal.

Other stuff to think about

An action occurring alone in the woods (or on a sidewalk) may or may not make a sound, but it definitely won't make much noise in the media... unless you actively do something to get it heard.

Journalists are your audience: make them laugh

Basically we try to make journalists with our projects. If we can make them laugh, they know they can make readers or viewers laugh—and that means they can make a story.

Put yourself in the shoes of a journalist

Let’s stop worrying about doing big actions and blasting the word out in various ways like Twitter and Facebook, banking on the theory that the sheer mass of information will trigger media coverage. Instead let’s start putting ourselves in the shoes of journalists as a matter of course.

When planning an action with the goal to draw attention to your movement, you should ask yourself routinely: "If I were a journalist from Newsweek, how would I pitch a story about this to my editors?" This can lead to actions that at the very least keep us amused, and probably would do a lot more.

How to write a press release

This is intended to model a "reveal" release, i.e.

Figuring out your press strategy

Too often activists think they have to get journalists to an event in order to make it a success in the media. Often this is exactly the wrong approach - it’s sometimes better not to have any reporters there at all, but to do your own documentation and then get it to reporters. There are several ways to do this.

Documenting your project

There are a lot of things wrong with the mainstream media—very, very wrong—but generally if you do their work for them they will be very happy to pay attention to your activism. Document everything that you can along the way, from the brainstorming to the day of the action and beyond. If your action includes some kind of street theater or any kind of live action human drama, always take care to ensure that someone from your team records it.

Security culture

In an age of NSA nuisance, security and privacy in activism is a very real concern. As much as you want people to know what you’re doing and cause a rumble, you want it to happen on your rules - not when some two-bit hacker decides to poke around. That said, security culture can be a double-edged sword: in organizations based around community and trust, suspicion is no one’s friend. So here are some Yes Men tips and tools for staying safe - and, more importantly, sane.

Getting arrested

The Yes Men do not generally use arrests as a way to grab media attention, but we very much respect it as a tactic. If your goal in getting arrested is to increase press or visibility for your issue, there are various ways to optimize the arrest. Some people have used arrests to significantly change how the mainstream media covers their cause—and some big organizations like Greenpeace have made it part of their daily operations.


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