When the pensions of the London Fire Brigade are threatened by new reforms, the Yes Men and local activists virally disseminate a hoax video of a dog being accidentally blown into a raging inferno at a demo by firefighters. Outrage at the animal cruelty turns into to outrage at the biggest threat to the livelihoods of London's bravest.
What's the Yes Lab?
The Yes Lab is devoted to helping progressive organizations and activists carry out media-getting creative actions around well-considered goals. On this website you can:
• learn about our Action Switchboard to get collaborators
• sign up as a potential project participant
• learn techniques for causing trouble
• read about Yes Lab projects
• arrange to do a Yes Lab anywhere