Reveal date: Apr 13 2011 Status: Complete Partners: US Uncut

[UPDATE: FOUR YEARS LATER, THIS HAPPENS FOR REAL!! CLICK THROUGH FOR DETAILS.] With local, State and Federal governments slashing critical education, health and public safety services nationwide due to dramatic budget cutbacks, GE brought good things to life by offering to return the entirety of its $3.2 billion 2010 tax refund to the Treasury. Even more touching, GE committed to conducting a nationwide survey to gauge popular opinion on which of the recently-enacted budget cuts people would like to see reversed, now possible thanks to GE's generosity. This unprecedented—and completely fictitious—corporate move, was a joint project of US Uncut and the Yes Lab, and caused GE's stock to drop $3.5 billion after it was reported in USA Today.

Reveal date: Jun 16 2015 Status: Complete Partners: Courage Campaign, FunnyorDie Tagged: California, drought, food, water

In drought-ravaged California, producing one pound of beef requires 1,799 gallons of water. Moby and some friends found a way meat-loving Californians can find a way to sustainably enjoy their locally-raised cattle products: stop showering.

Reveal date: Mar 31 2015 Status: Complete

When the pensions of the London Fire Brigade are threatened by new reforms, the Yes Men and local activists virally disseminate a hoax video of a dog being accidentally blown into a raging inferno at a demo by firefighters. Outrage at the animal cruelty turns into to outrage at the biggest threat to the livelihoods of London's bravest.

Reveal date: Dec 15 2014

Before the UN Climate Talks in Lima, the New York Times told us: “At stake now is the difference between a newly unpleasant world and an uninhabitable one.” But in Lima, the world's governments chose the latter, offering the world not solutions but rather a roadmap to global burning.

Are we really just going to sit by and watch until most species on earth—including our own—go extinct? Or are we going to turn up the heat on our tone-deaf leaders in every way that we can, until they finally realize they have to stand up to the fossil fuel companies, and stop the carbon madness?

What's the Yes Lab?

The Yes Lab is devoted to helping progressive organizations and activists carry out media-getting creative actions around well-considered goals. On this website you can:
learn about our Action Switchboard to get collaborators
• sign up as a potential project participant
• learn techniques for causing trouble
• read about Yes Lab projects
• arrange to do a Yes Lab anywhere