GOAL: Demonstrate that the only possible course of action a company like McDonald's could follow if it honestly faced its effects would be closure. That, in turn, was intended to show that regulation is necessary, and that CSR is a crock.
SUCCESS: 5/10. The project was a success in the gamer press, but barely broke through to the mainstream. It did however leave a number of funny images that made it into a few other projects.
- kotaku.com: Was the International Serious Games Event Punk'd? - Kotaku (archive)
- Kotaku: McDonald's Interactive Grows Up and Leaves Home - Kotaku (archive)
- Peut-on faire rimer PROVOCATION artistique et CONTESTATION sociale ?
- dagbladet.no: McDonald's-aktivister med falskt spill - Dagbladet.no (archive)
- joystiq.com: A look at the McDonald's Serious Games hoax - Joystiq (archive)
- Andrew Shimery-Wolf
- watercoolergames.org: Conference organizers unknowingly set stage for McDonald's Interactive hoax (orig link)
- Bing Bang Blog: Now That Takes McBalls! (orig link)
- Boing Boing: Pranksters give fake McDonald's anti-global-warming presentation (orig link)
- Chris at Home: McDonald's To Cause End of World - Chris At Home - by Chris (archive)
- The Consumerist: The Anti-McDonald's Advergame Game Punks Kotaku! - Consumerist (archive)
- dekcuf.blogspot.com: "Remember what the dormouse said": McDonalds Interactive (archive)
- edge-online.co.uk: The Wolf in McClothing - Edge Online (archive)
- edge-online.co.uk: The Wolf in McClothing - Edge Online (archive)
- eyeteeth.blogspot.com: Eyeteeth: A journal of incisive ideas.: Gaming McDonalds: RTMark & Abrupt Social Change (archive)
- eclecticbill.blogspot.com: Eclectic Bill: Game Simulation Convinces McDonald's Interactive to combat global warming (orig link)
- goosetheblog.blogspot.com: Goose the Blog: McDonald's goes green? (archive)
- article not found online: Manipulation � Blog Archive � Noch ein Hoax? Jetzt: McDonald’s … (orig link)
- seminare2.design.fh-aachen.de: Manipulation � Blog Archive � Noch ein Hoax? Jetzt: McDonald’s … (orig link)
- RedState: "Climate Change" Leads to Revolt Under the Golden Arches (orig link)
- Tim's Snarking Post: HiddenJester's Sniping Post: Taking the "Happy" out of the "Meal" (orig link)
- Tim's Snarking Post: HiddenJester's Sniping Post: Taking the "Happy" out of the "Meal" (orig link)
- socialstudygames.com: socialstudygames.com (orig link)
- Wonderland: Wonderland: McDonalds Interactive goes solo - in supernova (archive)
- Gamasutra: UK Serious Games Conference Pranked By Anti-McDonalds Activists (archive)
- Game Career Guide: Serious Games Source: 'Report: UK Serious Games Conference Pranked By Anti-McDonalds Group?' (archive)
- games-digest.com: Games Digest: Serious Games conference pranked by anti-McDonalds activists (orig link)
- Game Set Watch: GameSetWatch (archive)
- Good Magazine: McDonald's Gets Served (orig link)
- Grist: I'm mockin' it! (orig link)
- Live Journal: hnpcc: So the Maccas thing was a fake. Pity, I (archive)
- Joho the Blog: McDonald's in serious games hoax (orig link)
- Information Week: InformationWeek | McDonald's Hoax | Environmentalist Pranksters Pose As McDonald's Execs At Corporate Game Conference | June 7, 2006 (archive)
- Joystiq: McDonald's in serious games hoax - Joystiq (archive)
- Joystiq: McDonald's in serious games hoax - Joystiq (archive)
- Last Call: "Last call,": MCDONALD'S GAMES DIVISION TO LEAVE PARENT COMPANY (archive)
- Lot 49: Lot 49: McDonald's Hoax At Serious Games Conference Archives (orig link)
- Lot 49: Lot 49: McDonald's Hoax At Serious Games Conference Archives (orig link)
- Lying Media Bastards: Lying Media Bastards » Global Thermo-Hamburger War (archive)
- mtv.com: MTV News - Video Game Chastising McDonald's Business Practices Too Good To Be True (archive)
- MTV News - Music News, Movie News, Features & Interviews, Artist Photos
- Live Journal: ogremagedwarf: The Yes Men Strike Again (archive)
- Open the Future: Open the Future: McWorldRun (archive)
- politicalphysics.com: McDonald's Interactive Says McDonald's Corporate Policies Lead The Planet To Ruin | Political Physics: Future of the Whirled (archive)
- raphkoster.com: Raph’s Website » The McDonald’s Interactive Hoax (archive)
- rossnotes.com: Ross Notes » Blog Archive » McDonalds Interactive redux (archive)
- technorati.com: Technorati Search: mcdonald's interactive (archive)
- technorati.com: Technorati Search: mcdonald's interactive (archive)
- thereisnocat.com: There Is No Cat - The word "gullible" isn't in the dictionary (orig link)
- trenthead.com: TrentHead.Com » Blog Archive » UK Serious Games Conference Pranked by Anti-McDonalds Activists (orig link)
- trenthead.com: TrentHead.Com » Blog Archive » McDonald’s Interactive Division (orig link)
- upinontario.com: Up in Ontario: McDonald's Path to Global Destruction (archive)
- Water Cooler Games: Water Cooler Games - McDonald's Interactive Sticks it to McDo... or do they? (archive)
- hodgers.com: 1820 (orig link)
- BBC - Collective: BBC - collective - webslinky #088: web of deceit (archive)