Tagged: Peabody

Peabody

Peabody Energy (NYSE: BTU) Announces "Coal Cares™" Initiative, New Nationwide Campaign Against Stigma of Childhood Asthma

ST. LOUIS, May 10, 2011 / PRNewswire via COMTEX/ -- Peabody Energy today announced the creation of an innovative new public health initiative designed to combat the stigma of asthma among American children ages 0-18. With Coal Cares™ (www.coalcares.org), Peabody will offer free, custom-branded inhaler actuators to children living within 200 miles of a coal plant, along with coupons worth $10 towards the purchase of the asthma medication itself.

"Too many young Americans face daily schoolyard taunting and bullying because of a condition over which they have no control," said Gregory H. Boyce, Chairman and Chief Executive Officer of Peabody Energy. "By re-branding the inhaler as a cool, individualized, must-have accessory, Coal Cares™ will empower children to tell bullies: ‘suck it up.’" Children can choose from a variety of youth-themed inhaler cases, from tween faves like "the Bieber" and "My Little Pony," to the "Emo" and "Diamond" inhalers for older, style-conscious youth. There’s even "My First Inhaler," for tots.

Coal Cares™ launches today in commemoration of Asthma Awareness Month, the Environmental Protection Agency’s effort to call attention to rising asthma rates, especially among children. Coal Cares™ and its Puff-Puff™ line of inhalers is the first, and most ambitious, market-friendly public health initiative of this scope of any privately-owned American company, and testifies to the energy industry’s commitment to the well-being of all citizens, including the youngest.

"Our actions are guided by a singular mission: to be a leading worldwide producer and supplier of balanced energy solutions, which power economic prosperity and well-being," said Boyce. "Coal Cares™ brings this mission to life, empowering children everywhere to take control of their destinies, beginning with their own lungs."

"Coal Cares™ is emblematic of the return to self-reliance that healthy entrepreneurship demands," said James Miasmus, Vice President of Government Affairs at Peabody USA. "Costly ‘scrubbing’ technology, on the other hand, is an untested and heavy-handed intrusion into our still-vulnerable economy. At Peabody, we're thinking globally but acting locally, and locating preventive action at the point of consumption, where it belongs."

"Coal Cares™ isn’t just the name of a campaign," said Kevin Briesslau, Vice President of Communications at Peabody Coal. "It’s a philosophy, a way of doing business in harmony with the community we are a part of. After all, coal is the fastest-growing fuel in the world. We're part of America’s heritage, and we’re here to stay."

To learn more about Peabody's Coal Cares™ initiative, visit: www.coalcares.org.

Peabody Energy (NYSE: BTU) is the world's largest private-sector coal company and a global leader in clean coal solutions. With 2010 sales of 246 million tons and nearly $7 billion in revenues, Peabody fuels 10 percent of U.S. power and 2 percent of worldwide electricity.

CONTACT:Vic GaneyPhone (314) 472-5539

SOURCE Peabody Energy

 

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The following letter has been sent by Coal Is Killing Kids to lawyers for Peabody Energy in response to their threat. (Several threats followed from other coal companies, but we did not bother to answer them.)

Dear Andrew Baum, Foley Lardner LLP, and Peabody Energy,

Thank you for your thoughtful letter demanding that we remove Peabody’s name from www.coalcares.org and cease falsely suggesting that Peabody cares about kids made sick by coal.

Your threat, although entirely baseless (see the EFF's response and blog post), did make us realize one thing: that Peabody, despite being our country's largest coal producer, and one of the largest lobbyists against common-sense policy, accounts for a mere 17% of U.S. coal production. The remaining 83% comes from 28 other companies, who are, every bit as much as Peabody, giving kids asthma attacks and other illnesses.

As even you may agree, the root of the problem is not Peabody, but rather our system of subsidies, regulations, and lobbying that lets your whole industry continue its lethal work. To make this clear, we have changed every instance of the word “Peabody” on www.coalcares.org to a rotating selection of the names of other large U.S. coal producers who, like Peabody, also need to be stopped from killing kids.

Very truly yours,
Coal is Killing Kids and the Yes Lab
coalcares@yeslab.org, (314) 472-5539

P.S. You suggest in your letter that “Peabody has a First Amendment right not to be involved with the dissemination of a message with which it does not agree,” a statement which, while completely untrue, does recall the World Resources Institute’s longstanding demand that you cease falsely attributing to them the nonsense statistic that “for every 10-fold increase in per-capita energy use, individuals live 10 years longer.” As the WRI notes:

First, WRI has never made such an assertion and has never done analysis to that effect. Second, this conclusion ignores critical factors related to energy production and human health. WRI’s longstanding support for a global transition to cleaner, low-carbon energy is well-documented.

We would be grateful if you would stop misquoting WRI and issue a corrective statement within the next 24 hours.

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