Tagged: Chevron

Chevron

Chevron has added a news release to its Investor Relations website.
Title: Chevron Deplores Subterfuge, Investigates Options
Date(s): 18 October. 2010
For a complete listing of our news releases, please click here

Chevron Deplores Subterfuge, Investigates Options

SAN RAMON, Calif., Oct. 18, 2010 (BUSINESS WIRE) -- Earlier today, a group of environmentalists cyber-posing as Chevron officials illegally spoofed Chevron's just-launched “We Agree” advertising campaign, confusing reporters (link). While such a campaign does exist, its official URL is Chevron.com/weagree. The advertisements released earlier today, at Chevron-weagree.com, were an elaborate subterfuge and must not be mistaken as real.

“Chevron does not take this attack lightly,” said Hewitt Pate, General Counsel for Chevron. “We invest extremely heavily in our campaigns, and we take them extremely seriously. Such actions can never be tolerated.” Though the exact cost of “We Agree” must remain confidential, Chevron routinely spends $90 million per year on US advertising alone.

Pate also noted that the environmentalists have made libellous allegations regarding Chevron's record and obligations in Ecuador and beyond. “Despite what some will say, we are not obliged to abide by decisions that Ecuadorian judges make or do not make. This is because we have binding agreements with the Ecuadorian Government exempting us from any liabilities whatsoever, granted in exchange for a $40 million cleanup of some wells by Texaco in the 1990s.”

“We have always upheld the best values of every country to which we are attached,” added Pate.

“This hoax is part of an ongoing effort to blame Chevron for 18 billion gallons of toxic waste dumped in the Amazon during drilling operations,” said Rhonda Zygocki, Chevron vice president of Policy, Government and Public Affairs. “This blame game continues despite Chevron's long-standing agreement with the Ecuadorian government which very obviously puts the issue behind us.”

For further information please visit Chevron's official press page. For more information about Chevron please visit www.Chevron.com.

 

Cautionary Statement Relevant to Forward-Looking Information for the Purpose of "Safe Harbor" Provisions of the Private Securities Litigation Reform Act of 1995.

Some of the items discussed in this news release are forward-looking statements about Chevron. Words such as "anticipates," "expects," "intends," "plans," "targets," "projects," "believes," "seeks," "schedules," "estimates," "budgets" and similar expressions are intended to identify such forward-looking statements. The statements are based upon management's current expectations, estimates and projections; are not guarantees of future performance; and are subject to certain risks, uncertainties and other factors, some of which are beyond the company's control and are difficult to predict. Among the factors that could cause actual results to differ materially include the ability of the company to divest nonstrategic assets and realign business units according to plan; the length of time required to complete all activities related to the sale; changes in prices of, demand for and supply of crude oil, natural gas and petroleum products; actions of competitors; potential disruptio n or interruption of the company's operating activities due to war, accidents, political events, civil unrest or severe weather; government-mandated sales, divestitures, recapitalizations and changes in fiscal terms or restrictions on scope of company operations; and general economic and political conditions.You should not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. Unless legally required, Chevron undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: Chevron Corporation

 


If you are unable to click on the links above, please copy and paste the URL below into a web browser
http://chevron-press.com/breaking

Read more

Chevron has added a news release to its Investor Relations website.
Title: Radical Chevron Ad Campaign Highlights Victims
Date(s): 18 October. 2010
To view this release on the web, please click here

Radical Chevron Ad Campaign Highlights Victims
By honestly featuring oil industry misdeeds, Chevron "We Agree" campaign scores ad industry first

SAN RAMON, Calif., Oct. 18, 2010 (BUSINESS WIRE) -- Chevron Corp. (NYSE: CVX) has announced a new global advertising campaign aimed at showing Chevron as a "real people" corporation, and admitting to problems that companies usually try to hide.

"We want the world to know that we're just like you and me," said Chevron Vice Chairman George L. Kirkland. "We've got problems and challenges, and we too make mistakes, but we're telling truths no one usually tells, and looking wide-eyed into the future."

The candid advertising campaign, created by award-winning long-time Chevron ad partner McGarryBowen, features real people on the receiving end of Chevron controversies in Ecuador, Nigeria, the U.S. Gulf Coast and elsewhere. Each print ad is designed with an authentic pop-culture street-art aesthetic, and features a sincere slogan followed by a big red "We Agree" stamp, the signature of Chevron executives, and the Chevron logo.

"Chevron is making a clean break from the past by taking direct responsibility for our own actions," said Rhonda Zygocki, Chevron vice president of Policy, Government and Public Affairs.

"Oil Companies Should Clean Up Their Messes," reads one ad; the small print refers candidly to the damage done by oil companies around the world. "For decades, oil companies like ours have worked in disadvantaged areas, influencing policy in order to do there what we can't do at home. It's time this changed."

Another ad, "Oil Companies Should Fix The Problems They Create," is just as topical. "Extracting oil from the Earth is a risky process, and mistakes do happen. It’s easy to pass the blame or ignore the mistakes we’ve made. Instead, we need to face them head on, accept our financial and environmental responsibilities, and fund new technologies to avoid these mistakes in the future."

"We were asked to show an agreeable, involved, of-the-people face for Chevron, and we think we came up with some really great ways of doing that," said Gordon Bowen, Chief Creative Officer of McGarryBowen. "But what’s unique and different here is the honesty. We've never been able to do this before."

"We're telling truths no one usually tells," said Zygocki. "We're changing the way the whole industry speaks."

"BP's response to the Gulf tragedy was widely perceived as perfunctory and insincere," noted Bowen. "Chevron has big problems too, like in Ecuador - but they're really stepping up to the plate."

The "We Agree" campaign is an evolution of Chevron's "Power of Human Energy" campaign, which launched in 2007 with a series of print, online, broadcast and outdoor ads that all sought to raise awareness and encourage discussion about the major issues facing the energy industry. Though the exact cost of "We Agree" remains confidential, Chevron routinely spends $90 million per year on US advertising alone.

"‘We Agree’ conveys that Chevron is all for people," said Zygocki.  "Just as ‘We’ is inclusive, so Chevron is inclusive. It’s time we were on the side of people, no matter where those people are from."

Chevron Corporation is one of the world's leading integrated energy companies. The company has about 58,000 employees, and Chevron's subsidiaries conduct business in approximately 180 countries. Chevron operates across the entire energy spectrum - exploring for, producing and transporting crude oil and natural gas; refining, marketing and distributing fuels and other energy products; generating power; designing and marketing large-scale energy efficiency solutions; and commercializing the energy resources of the future, including biofuels and other renewables. Chevron is based in San Ramon, Calif.

Please visit http://www.chevron-weagree.com for more on the "We Agree" campaign. More information about Chevron is available at http://www.chevron.com.

Cautionary Statement Relevant to Forward-Looking Information for the Purpose of "Safe Harbor" Provisions of the Private Securities Litigation Reform Act of 1995.

Some of the items discussed in this news release are forward-looking statements about the sale of Chevron's interest in the Colonial Pipeline Company.Words such as "anticipates," "expects," "intends," "plans," "targets," "projects," "believes," "seeks," "schedules," "estimates," "budgets" and similar expressions are intended to identify such forward-looking statements. The statements are based upon management's current expectations, estimates and projections; are not guarantees of future performance; and are subject to certain risks, uncertainties and other factors, some of which are beyond the company's control and are difficult to predict. Among the factors that could cause actual results to differ materially include the ability of the company to divest nonstrategic assets and realign business units according to plan; the length of time required to complete all activities related to the sale; changes in prices of, demand for and supply of crude oil, natural gas and petroleu m products; actions of competitors; potential disruption or interruption of the company's operating activities due to war, accidents, political events, civil unrest or severe weather; government-mandated sales, divestitures, recapitalizations and changes in fiscal terms or restrictions on scope of company operations; and general economic and political conditions.You should not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. Unless legally required, Chevron undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: Chevron Corporation

Chevron Corporation
Giles Vechny
415-763-8916
investor-relations@chevron-press.com

 


If you are unable to read the above, please copy and paste the URL below into a web browser
http://chevron-press.com/article/Radical-Chevron-Ad-Campaign-Highlights-Industry-Problems/

Read more

After Chevron's PR disaster, RAN, AmazonWatch and the Yes Lab decided to push it further, and enlist the public's help in making sure Chevron couldn't sweep Ecuador under their greenwashed rug. The result? ChevronThinksWereStupid.org.

Read more

It's very simple, really - just go out and wheat-paste those improved Chevron ads wherever you can, and try to take pictures of each. Contest ends December 1, but we hope you keep it up indefinitely. (See also this for another, easier contest.)

Here's how it works, in more detail:

  • Look at these ads: http://chevronthinkswerestupid.org/gallery. (See this for how this all came about.)
  • Choose your favorite printable ones (with a little printer icon), and download and print, at any size and in any quantity. (You can of course make new ads instead of downloading ones that exist. Make sure to submit them to the contest if you do! If you’ve already submitted and you can send a higher-res version, please email it to us!)
  • Go wheat-paste them up as far and wide as you can, and in as many cool locations as possible - see below. (Instructions on how to make and use wheat-paste can be found really easily:http://www.google.com/search?q=wheatpasting+how-to.)
  • Points will be awarded by size and by coolness:
    • Larger sizes will get more points. Stickers will get 1-2 points, 8.5”x11” sheets will get 3 points, billboards will get a huge number of points, etc.
    • Cool locations will get more points. Like, if you manage to get an ad onto each pump at a Chevron gas station, or onto a podium while some oil industry wonk is holding forth, or onto the back of a real Chevron manager’s suit jacket while he’s not looking, or onto a board member’s house, or... you get the idea. But just getting them under a bridge is great too! (You might want to videotape your action - it might just make it into our next film, which is about shit like this.)
    • Try to get an ad printed in your local paper - that counts as a really cool location! The sky’s the limit.
  • Try to take a snapshot of each poster after you’ve pasted it up. Then:

Now get to it!

Read more

FOR IMMEDIATE RELEASE
October 27, 2010

Chevron “We Agree” Leaks Revealed
Activists ramp up fight against Chevron “greenwashing” with posters, videos, billboard alterations, etc.

Environmental and human rights activists have revealed the various leaks that permitted them to wreck the recent launch of Chevron's ultra-expensive new "We Agree" ad campaign. The revelations came with the announcement of a new print and video contest that, for a few dollars, continues the fight against Chevron's mega-millions in a no-holds-barred PR smackdown. (One video, submitted by the comedy troupe Funny or Die, is already cracking up online legions, as are a large number of print submissions. An upcoming billboard alteration contest promises to up the ante yet further.)

Chevron's plan for the “We Agree” offensive was first leaked to Amazon Watch over a month ago, when ecologist blogger Lauren Selman received a casting call to appear in one of Chevron's new split-screen television ads. Selman used the information she gathered to help Amazon Watch, the Rainforest Action Network, and the Yes Men pre-empt Chevron's insulting PR campaign. (Read Selman's blog post here.)

Another leak came shortly after, when Chevron's ad agency, McGarryBowen, asked DC street artist César Maxit if he could help wheat-paste the new Chevron posters. Instead, Maxit sent the Chevron files to the Rainforest Action Network and helped build their campaign. (See video here.)

The activists' continuing efforts are ensuring that Chevron's PR strategy backfires severely, as media continues to highlight Chevron's poor environmental and human rights record. That's exactly the point, say the activists: to raise public awareness around Chevron's abuses in Ecuador and elsewhere, and ultimately force Chevron to do something about them.

Coming soon: a billboard alteration kit for making Chevron's real-world “We Agree” ads better, an automagical “We Agree” poster generator, online resources for producing video parodies, and more! The contest will end in late November, and voting on entries will begin next week. Very special prizes will soon be announced.

Contacts:
Ginger Cassady, Rainforest Action Network, ginger@ran.org, (415) 640-7155
Han Shan, Amazon Watch, han@amazonwatch.org, (917) 418-4133
The Yes Men, press@theyesmen.org

Read more

FOR IMMEDIATE RELEASE
October 19, 2010

Massive Chevron Ad Campaign Derailed, Media Slapstick Follows
News outlets, citizens duped by web of deceit - but whose?

A day-long comedy of errors began Monday morning when the Yes Men, supported by Rainforest Action Network and Amazon Watch, pre-empted Chevron's enormous new “We Agree” ad campaign with a satirical version of their own. The activists' version highlights Chevron's environmental and social abuses - the same abuses they say Chevron is attempting to “greenwash.”

“Chevron's super-expensive fake street art is a cynical attempt to gloss over the human rights abuses and environmental degradation that is the legacy of Chevron's operations in Ecuador, Nigeria, Burma and throughout the world,” said Ginger Cassady, a campaigner at Rainforest Action Network. “They must think we're stupid.”

“They say we're 'interrupting the dialogue,'” said Andy Bichlbaum of the Yes Men, referring to Chevron's terse condemnation. “What dialogue? Chevron's ad campaign is an insulting, confusing monologue - with many tens of millions of dollars behind it.”

The activists' pre-emptive campaign began early Monday with a press release from a spoof Chevron domain, which launched the fake “We Agree” site hours before the real Chevron could launch its own, real campaign The fake “We Agree” site featured four “improved” advertisements, complete with downloadable PDF files to be used in on-the-street postering.

Nine hours later, after issuing its own “We Agree” press release, the real Chevron decried the hoax in a predictably curt and humorless manner. Mere moments later, the counter-campaign issued a much better denial on Chevron's behalf, laying out Chevron's principal arguments in its Ecuador case. “We have binding agreements with the Ecuadorian Government exempting us from any liabilities whatsoever, granted in exchange for a $40 million cleanup of some wells by Texaco in the 1990s,” the spoof press release crowed, absurdly yet accurately.

Throughout the day, a sort of slow vaudeville unfolded on the web, as a number of press outlets, from industry mouthpieces to the AFP and even a watchdog group, produced accidental mash-ups of “real” and fake information.

First, Fast Company fell for the hoax (archived article here), then related their duping with humor. An outlet called “Environmental Leader,” quoted indiscriminately from both real and fake press releases, before quietly removing the fake parts a few hours later (original article archived here).

Shortly after that, Energy Digital, an online source providing “news and information for Energy Executives” (capitalization theirs), quoted extensively (archive here) from the fake release to describe Chevron's campaign, then mentioned that the campaign had “already been spoofed.” They didn't realize they'd just fallen for that very same spoof.

Even the AFP found itself duped (original article archived here). It described with glee the hoax “that appeared to have fooled some news outlets,” before going on to quote “the real firm” at length. (The “real firm” wasn't.)

Nor were industry watchdog groups immune. “Oil Watchdog” dissected the hoax minutely and accurately, before citing Advertising Age as one of the outlets duped. That whole article, however, was a fake.

“If you really want to snooker the media, it's pretty hard for them to resist,” said Mike Bonanno of the Yes Men. “We cobbled together some fake releases and websites with string and thumbtacks and chewing gum, and we fooled some of the most respectable press in the world.”

“Chevron is doing what we did, a million times over, with a ginormous budget - and it never reveals its subterfuge,” said Bichlbaum. “No wonder the media's full of lies.”

“Yesterday's spoof was a comedy of errors, but what's happening in Ecuador is no joke,” said Mitch Anderson, a campaigner at Amazon Watch. “While Chevron spends tens of millions every year to greenwash their image and fool the media, Ecuadorians continue to die from their toxic legacy."

Yesterday's hoax is just the beginning for the activists. “Stay tuned,” said RAN's Cassady. “There's a lot more to come in the days ahead. We're going to keep Chevron scrambling.”

Read more