BREAKING 06/13/13 11:30am - Yes Men Win Legal Battle with US Chamber of Commerce: Despondent Activists Mourn Lawsuit Withdrawal

[UPDATE: FOUR YEARS LATER, THIS HAPPENS FOR REAL!! CLICK THROUGH FOR DETAILS.] With local, State and Federal governments slashing critical education, health and public safety services nationwide due to dramatic budget cutbacks, GE brought good things to life by offering to return the entirety of its $3.2 billion 2010 tax refund to the Treasury. Even more touching, GE committed to conducting a nationwide survey to gauge popular opinion on which of the recently-enacted budget cuts people would like to see reversed, now possible thanks to GE's generosity. This unprecedented—and completely fictitious—corporate move, was a joint project of US Uncut and the Yes Lab, and caused GE's stock to drop $3.5 billion after it was reported in USA Today.

Students from Columbia College in Chicago came together with Greenpeace and The Yes Lab to create the illusion that a new Coal Plant was planned in Chicago — but that instead of going in a poor neighborhood like the two coal plants that already exist, this one would be built in a rich one.

Asthma-related bullying! "The Bieber" inhaler! Exploding bat lungs! All that and more brought to you by Coal Cares™ (www.coalcares.com), a bizarre yet typical public-health initiative by America’s largest coal company to make coal-caused asthma cool with pop-culture kiddie inhalers. A collaboration between the Yes Lab and NGO Coal is Killing Kids, this project went viral and drew spectacular media attention and at least four threats of legal action.

Truth in advertising? Chevron's "We Agree" faux-street-art "greenwashing" ad campaign was completely derailed when Rainforest Action Network, Amazon Watch and the Yes Lab created a satirical version of their own. When Chevron's real campaign-launch announcement was preempted with the launch of a much more honest version on Chevron's behalf, a comedy of errors ensued, with many media outlets reporting on Chevron's uncharacteristic self-reflection on its past misdeeds, especially the toxic mess the oil giant has left in Ecuador. A truer-to-life poster and TV ad campaign followed.