Help the Yes Lab develop some cool new tools!

Got Drupal? Want to help the Yes Lab develop some cool online tools? We’re developing two tools to assist those carrying out Yes Lab projects, and to get everyone else more involved:

Help the Yes Lab go big! Support our Kickstarter campaign

Support the Yes Lab's Kickstarter campaign!

Worlds Collide: the Yes Lab launches at NYU! Sept. 14, 2011, 6pm

Come drink wine, win prizes, watch videos, and watch the Aztec goddess Coatlicue battle a Survivaball. Also, hear about the Yes Lab's near past and future from the Yes Men and others. Free (but photo ID is required). 

U.S. Chamber of Commerce Goes Green

BREAKING 06/13/13 11:30am - Yes Men Win Legal Battle with US Chamber of Commerce: Despondent Activists Mourn Lawsuit Withdrawal

GE Returns Billions to Public Coffers... FOR REAL!

[UPDATE: FOUR YEARS LATER, THIS HAPPENS FOR REAL!! CLICK THROUGH FOR DETAILS.] With local, State and Federal governments slashing critical education, health and public safety services nationwide due to dramatic budget cutbacks, GE brought good things to life by offering to return the entirety of its $3.2 billion 2010 tax refund to the Treasury. Even more touching, GE committed to conducting a nationwide survey to gauge popular opinion on which of the recently-enacted budget cuts people would like to see reversed, now possible thanks to GE's generosity. This unprecedented—and completely fictitious—corporate move, was a joint project of US Uncut and the Yes Lab, and caused GE's stock to drop $3.5 billion after it was reported in USA Today.

Coal for the Rich

Students from Columbia College in Chicago came together with Greenpeace and The Yes Lab to create the illusion that a new Coal Plant was planned in Chicago — but that instead of going in a poor neighborhood like the two coal plants that already exist, this one would be built in a rich one.

Coal Cares

Asthma-related bullying! "The Bieber" inhaler! Exploding bat lungs! All that and more brought to you by Coal Cares™ (, a bizarre yet typical public-health initiative by America’s largest coal company to make coal-caused asthma cool with pop-culture kiddie inhalers. A collaboration between the Yes Lab and NGO Coal is Killing Kids, this project went viral and drew spectacular media attention and at least four threats of legal action.

Chevron's $80 million ad campaign gets flushed

Truth in advertising? Chevron's "We Agree" faux-street-art "greenwashing" ad campaign was completely derailed when Rainforest Action Network, Amazon Watch and the Yes Lab created a satirical version of their own. When Chevron's real campaign-launch announcement was preempted with the launch of a much more honest version on Chevron's behalf, a comedy of errors ensued, with many media outlets reporting on Chevron's uncharacteristic self-reflection on its past misdeeds, especially the toxic mess the oil giant has left in Ecuador. A truer-to-life poster and TV ad campaign followed.

Response to legal threat to from Peabody Energy

The following letter has been sent by Coal Is Killing Kids to lawyers for Peabody Energy in response to their threat. (Several threats followed from other coal companies, but we did not bother to answer them.)

Dear Andrew Baum, Foley Lardner LLP, and Peabody Energy,

Project reference: 

Making Asthma Cool: Not Coal Industry Priority After All

May 10, 2011

Tackling Childhood Asthma Not Coal Industry Priority After All
No more My Little Pony inhalers in stock

     Contact:, (314) 472-5539

Project reference: 


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