Keep Chevron's campaign on the skids

By Andy Bichlbaum on Oct 20 2010 - 12:00am Tagged: Project: Chevron's $80 million ad campaign gets flushed

Note: this contest is open not only to print and web ads, but to TV PIECES as well, and to on-site billboard alterations too.

If you have video skills, study Chevron's TV ad campaign, and improve! Send us your results, post them somewhere and twitter it out with #weagree. Same with billboard alterations!

Thanks to all who have submitted print ads so far! We've been getting some great ones. Keep 'em coming, and make sure to twitter with #weagree. Entries will be posted next week.

If you saw our last press release, you'll know that in the last few days we have been working with Rainforest Action Network (RAN) and Amazon Watch on a campaign that spoofs Chevron's idiotic new greenwashing campaign. It's been working: search on Chevron in the news and all you get is our spoof. $50 million spent to keep our eyes off Chevron's dirt... and it all just went down the drain!

Now it's time to make sure that "the era of greenwashing is over," as The Atlantic says, flatteringly but over-optimistically - by making sure the laughter doesn't stop.

If you're game, study Chevron's real "We Agree" campaign (the print version you can see in newspapers and soon on bus shelters, etc., and also on the web and on TV). Figure out the funniest mashups, image swaps, collages, rewrites, or remixes of their print, web, and/or TV productions. Mock them up, paste them up, post them up and send them on to weagree@theyesmen.org (by email, via a yousendit-type program, or what have you)! We'll put them on a new website next week and get that out to the press.

(New!) We're also calling for alterations of any “We Agree” ads in public places. If you see a “We Agree” poster or billboard, alter it and send us the photograph. Best alteration wins a prize! Also, help us create a “billboard alteration kit”—a readymade cut-out kit that users can simply download, print out, and go to work with.

And make sure to post whatever you do to your Facebook, and twitpic them with the hashtag #weagree. If you can, wheatpaste your posters around town, and twitpic photos of them with the same hashtag (#weagree).

The best ad gets a big prize, the best picture of an in-situ Chevron ad gets another, and I'm sure we'll be coming up with some other categories.

You might find this psd useful: www.theyesmen.org/etc/chevron/materials/CHEVeditfile.psd
Also, you’ll need this font: www.theyesmen.org/etc/chevron/materials/InterstateBoldCompressed_0.ttf
These files are compressed together here.

Have fun!
The Yes Men

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